A shop window displays images and texts, numbered, categorised, and indexed. The collection includes photographs, postcards, newspaper articles and images from tourist brochures, as well as art catalogues which deal with 'the North'. A series of quotations additionally illustrates different aspects of the Scandinavian self-image. In Svenska Utifrån ('Swedish from outside', taken from the title of a Swedish language book) the subjective experience of living abroad is represented by means of a display of collated materials.

5 Skarpnäck, Sthlm

7 Marsfjällen, Lappland

47 Skarpnäck

46 Stureplan, Sthlm

8 Stockholms Schärenführer 2001

39 Vällingby, Sthlm

5 Vällingby, Sthlm

4 Peter Land, The Lake #1, #2, #9, 1999 'North, Contemporary Art from Northern Europe'

11 Eija-Liisa Ahtila, Today, 1996/97 in: 'North, Contemporary Art from Northern Europe'

9 Elina Brotherus, The Fundmental Loneliness, 1999 in: 'North, Contemporary Art from Northern Europe'

20 Swedish language material,
Official Information on Sweden

57 Olof Olsson
'The Social Comedy – the raise and fall of the swedish modell'

56 Timo Vajakka
'Like Virginity Once Lost –
Five Views on Nordic Art Now'

8 Doubts on assimilation process